Technical storytelling that lands

Turn complex ideas into experiences people actually remember

Using keynote stages, live demos, podcasts, and workshops as his tools, Alex Karim translates technical depth into clear, high-impact moments for modern audiences.

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Alex Karim, Technical Architect & Strategic Advisor

About

From McLaren to Microsoft, innovation is always at the core

As a practitioner of innovation Alex Karim has pioneered the use of HoloLens 2 in Formula 1 and as a strategic advisor and speaker, guided some of the world's largest brands on their AI transformations.

Alex Karim in conversation on stage during a keynote

Alex Karim presenting a digital twin mixed reality demo

Alex Karim at McLaren demonstrating technology near a sports car

Focus

A journey with a clear focus across technology, motorsport & storytelling

From a young age Alex has been always been focussed on anything with an engine, a CPU or a stage. More recently this is manifesting in a personal journey from novice sim racer to real world racing driver... follow along to join the journey!

Alex Karim using a mixed reality headset while interacting with a 3D brain model

Artwork for the Masters of Innovation podcast hosted by Alex Karim

Alex Karim seated in a Formula racing car during a track driving experience

Technology Mixed reality, demos, product storytelling

From HoloLens work to live technical demos, the technology thread starts with making advanced systems concrete for real audiences.

Blog

Field notes from the frontier

A living editorial space for new viewpoints, podcast insights, and observations from the frontline of AI transformation.